The Accidental Sales Person

Overview:

 Selling is a big part of life. We engage in selling dozens of times a day – an idea, an opinion, a recommendation, a product, or a service. However, many of us do so reluctantly. We struggle with the notion of having to sell because the cultural archetype of the pushy, dishonest used car salesperson comes to mind.

Selling is NOT about the art of persuasion. Rather, the best kind of selling or business development emerges naturally from your genuine interest in the person you are pitching to or hoping to work with and your sincere desire to be of use like providing a service that is needed.

This course provides a range of insights, strategies, and proven tools to help you pay better attention so you can get the meeting, earn the sale, and even better, create a deep, lasting, and reciprocal client relationship.

Learning Objectives:

 By the end of this course, you will be able to:

•       Gain a practical and repeatable sales process that is broken down into discrete steps

•       Manage your credibility better by understanding the credibility hurdles to overcome

•       Employ an array of credibility-building tools and techniques

•       Use tools and job aids that will help you at each step in the sales process, e.g. Q-notes, KnoWonder, GPS

•       Build work relationships more skillfully and confidently

Who Will Benefit: 

 Accounting and finance professionals would want to improve their business development and sales skills to improve your business’s bottom line. Both professional salespeople AND reluctant salespeople will benefit from this course.