Strategic Management

Overview:

This is a foundational CPD course designed to help professionals understand how businesses plan, compete, and succeed over time. This course explores the origins of strategic thinking, the structured process of strategic management, and the real-world impact of strategic decisions on business performance. Participants will learn how to analyse internal and external environments, formulate and implement effective strategies, and evaluate their outcomes. Drawing from both military and academic roots—including references to Sun Tzu’s The Art of War, economic theory, and organisational studies—this course brings a well-rounded, practical approach to mastering strategic decision-making in dynamic business environments.

Course Content:

In this course, you will gain knowledge about the following topics:

• Introduction and Origins of Strategy
• Why Strategic Management Matters
• What is Strategic Management?
• The Strategic Management Process
• Practical Case Applications
• Real-World Execution

Learning Objectives:

Upon completing this course, you should be able to:

• Explain the history and origins of strategic management from both military and academic perspectives
• Understand the difference between strategic, operational, and functional management
• Analyse an organisation’s internal and external environments to identify opportunities, threats, strengths, and weaknesses
• Formulate strategies across three levels: functional, competitive, and corporate
• Implement strategies effectively across departments while managing organisational resistance to change

Who Will Benefit:

• Finance and Business Professionals involved in planning, analysis, and decision-making.
• Mid-level Managers and Department Heads responsible for executing strategic initiatives.
• Entrepreneurs and Business Owners seeking to strengthen long-term positioning and performance.
• Trainees in business, accounting, or management studies looking to understand strategic foundations.
• Consultants and Analysts aiming to assess and advise on corporate strategy and competitive positioning.