Magnetic Messaging - Strategically Focused Storytelling to Engage, Connect and Influence

Overview:

Learn to effectively 'tell the story of strategy'. Communicate strategic decision input information and/or strategic progress and challenges. Demonstrate professionalism and cultivate community around strategy.

Have you ever mistaken (what appears to be) ‘agreement’ for actual buy-in? You know? Those times when you touched a chord or pushed a ‘hot button’, only to find out later there’s no genuine engagement or commitment.

This is especially troublesome in strategy and leadership. It takes wisdom, patience, and experience to ensure we’re communicating fully, with focus, and clear purpose.

Magnetic messaging addresses this opportunity and helps avoid common pitfalls. It's not about 'convincing'. Rather, it's about becoming more magnetic. Averting the appearance of buy-in, when the fit isn't right. Sharing, selling, or leading, through your communication, to cultivate authentic connection and sound decision-making.

Course Content:

Topics covered in this course include:

·         Exploration and application of several frameworks to support effective communication regarding strategy formulation and/or execution, business partnering, and/or strategic thinking and analysis

·         Principles, practices, and frameworks will be further considered from the perspective of the professionalism and business value-adding expectations of the CPA as the “preeminent accounting designation and business credential”

Learning Objectives:

Upon completing this course, you will be able to:

·         ‘Message’ in a person-centered way, from your ‘audience’s’ point of view; engaging interest and relevance in a way that encourages others to listen and engage

·         Tell the story of strategy in a way that connects with others and surfaces what matters most

·         Inform, add insights, interpret and influence with greater ease and effectiveness

Who Will Benefit: 

Ideal for those who are intent on improving their communication effectiveness, especially in setting and communicating strategic direction and/or other inputs to strategic decision-making and effective organizational stewardship.

This course is valuable to financial professionals at all levels of leadership or emerging leaders, analysts, and advisors who are interested in strengthening their strategically focused business communication effectiveness.