Ethics and Reputation in the Era of ‘Shares’ and ‘Likes’

Overview:

All it takes is one look at our morning news feed to see how personal and corporate reputations can be lost in an instant. While it’s easy to judge people and organizations who experience this fate, the reality is that in this new era of iPhones and social media, well-meaning people (who see themselves as ethical) can fall quickly in ways that leave personal and professional scars for years to come.  
 
This, paired with increasing moral polarization in our personal lives and the workplace and growing pressure to “say we care” or “take a stand” on sometimes controversial topics means that managing personal and corporate reputation isn’t nearly as simple as it used to be.  
 
Ethics - and specifically moral psychology - offers unexpected and fascinating clues for more effectively navigating this new world; from how understanding more about our brains can help us avoid inadvertent green-washing, to how an appreciation of our desire to be “good” people and companies can help us steer clear of moral grandstanding. 
 
Drawing on behavioural ethics research, real-life case studies, and her own experience as the CEO of an ESG-centric fashion company, Morgan offers helpful strategies for participants to successfully navigate this new era.  

Course Content:

In this course, you will gain knowledge about the following topics:

• Business ethics
• Behavioural ethics
• Reputation management
• Social media
• Cancel culture

Learning Objectives:

Upon completing this course, you should be able to:

• Understand the new era of (business) ethics and how social media has increased both personal and corporate reputation risk
• Understand what behavioural ethics means for the practical implication of business ethics and reputation management
• Learn ​​The Self-Interest Snap - a strategy to help you get closer to being as ethical as you think you are (and make it more likely that others will see you that way).
• Understand the risk of inadvertent Moral Grandstanding and learn healthier and more effective ways of building reputation  

Who Will Benefit: 

CPAs at all levels of organizations, especially those in leadership roles.