Many often overlook the power of personal branding, assuming their credentials and experience speak for themselves. However in today’s competitive job market, technical expertise alone is not enough to stand out. Whether pursuing career advancement, leadership roles, or business opportunities, professionals must strategically position themselves to attract the right opportunities.
The accounting profession is evolving clients and employers seek more than just technical skills; they value thought leadership, communication, and industry presence.
A strong personal brand builds credibility, expands professional networks, and opens doors to career growth.
This webinar will provide practical strategies to help CPAs craft a compelling personal brand, enhance visibility, and position themselves for long-term career success.
Course Content:
The following areas will be covered in this workshop:
Why Personal Branding Matters
Defining Your Personal Brand
Building an Online Presence
Avoiding Common Branding Mistakes
Who Will Benefit:
CPA members looking to advance in their careers through job promotion or career transition.
Job seekers aiming to differentiate themselves in a competitive market.
Live Virtual Webinar Instructions:
1. This is a Live Virtual Webinar where class size has been limited to allow for an interactive learning environment. This webinar will be recorded
2. For the best experience, it is recommended that you use a computer or tablet that has a microphone, video capabilities and is large enough to view the presentation
3. For optimal access to Zoom please ensure the following:
- Recommended browsers Chrome and Microsoft Edge
- Disconnect from virtual private network (VPN) to prevent functionality issues
- Allow pop-up’s if the pop-up blockers are turned on in your web browser
Questions? Contact CPA Alberta at LMSSupport@cpaalberta.ca
Seats Available: 265
Delivery Method: Live Virtual
Start Date: Wednesday, April 16, 2025 10:00 AM End Date: Wednesday, April 16, 2025 12:00 PM
